CHIC is a famous menswear brand. Its style is simple, stylish, elegant and comfortable. CHIC's founder is C, an actor, singer and model who is also a fashion icon. CHIC's products include shirts, T-shirts, jeans, jackets, suits, shoes and accessories, all made with high-quality fabrics and craftsmanship to suit every occasion and season. CHIC's target customers are young, confident, tasteful men who seek personalized and innovative ways of dressing. CHIC's slogan is "Be CHIC, Be Yourself". It encourages men to show their style and personality, free from the shackles and restrictions of tradition.

    CHIC's history can be traced back to 2008, when C opened a company called Clot Inc in Los Angeles, USA. Fashion stores, mainly selling some of the international famous brands of clothing and shoes. C found that there was a lack of men's clothing in the market that suited his own aesthetic and taste, so he decided to design and produce some unique clothing to meet the needs of himself and his friends. This was the predecessor of CHIC, which was initially just a small-scale private project without a formal brand name and logo.

    Over time, C's designs became more and more loved and noticed by people, and he began working at Clot Inc. A section of the store is dedicated to displaying and selling his own work. In 2011, C officially named his clothing project CHIC and designed a simple yet powerful logo consisting of four letters. The name CHIC represents both C himself and his philosophy on clothing (Clean, Honest, Innovative, Creative).

    From 2011 to the present, CHIC has become a globally renowned menswear brand. It has its own stores or partners in Asia, Europe and North America. CHIC also often with other well-known brands or artists for cross-border cooperation, the launch of some limited edition or special edition products, such as Nike, Adidas, Levi's, Converse and other sports brands to launch shoes or clothing; Themed series with Disney, Marvel, Star Wars and other entertainment brands; Design collaborations with street artists such as Kaws, Futura, Shepard Fairey, and more.

    CHIC is not only a menswear brand, it is also a cultural phenomenon, it reflects contemporary young people's attitude and pursuit of life and fashion. CHIC allows men to wear their own personality and style, without adhering to tradition or trend